Rainbow Ceramics is the largest retailers of ceramic tiles in vijaywada. The company was set up initially as a small operation in Vijayawada. In the year 2017 that followed, the overall site was doubled in area. Today, Rainbow Ceramics Vijayawada has established itself as Vijayawada's largest Ceramic tiles retailer. The company are present in good locations. Rainbow Ceramics smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers. The Company also operates a large retail distribution network through its wholesale division.

From customer’s point of view, the Rainbow Ceramics main function is to provide product in the right quality, quantity, price, and time.

The first task for Rainbow Ceramics Company has to perform is to identify the consumer needs and wants. The company does not provide raw materials, but offers finished goods and services in a ready-to-use form that the consumers want. For this, from time-to-time, company gathers information about consumers’ liking, disliking, tastes and preferences.

The second task for Rainbow Ceramics Company performs is the management of products. The company performs the function of storing the tiles and provides as and when required by the customer. Retailing is useful for the satisfaction of human wants. There is a close relationship between company and his customers. The company provides various facilities and services to the customers.

Our customers giveus a vital role to our products because We are distributors for Qutone,Hafele, Myk laticrete and creanza companies ceramics. These brands contain more Quality and they put more efforts to the customer satisfaction.